Jennifer Martin is the Vice President of Resource Development and has worked in Shreveport-Bossier City for nearly 20 years. Her public relations and marketing background covers a broad spectrum to say the least – from travel and tourism to neurosurgery and nonprofit to state government.
Prior to joining the United Way of Northwest Louisiana, Jennifer worked at the Council on Alcoholism and Drug Abuse as Director of Development and Marketing. Other companies in which she worked include Williams Creative Group, Louisiana State University Health Sciences Center, and the tourism industry.
Jennifer has worked in both sides of communications, having written for The Forum News, City Life Magazine, and as a Community Perspectives columnist for The Times. She was an actor at the Shreveport Little Theater in Lost in Yonkers in 2013. She graduated from Louisiana State University in Shreveport with a BA in Communications and Public Relations in 1998.
Jennifer has earned certifications specific to her fields and continues to seek educational opportunities to advance her knowledge and understanding of the changing world in which we live. She earned the designation as a Certified Fundraising Executive (CFRE), an international certification, in 2014.
She is also a Leadership Shreveport graduate, and continues to serve on numerous boards for local agencies and organizations. She is a member of the Association of Fundraising Professionals, where she is currently Immediate Past President, and the Public Relations Association of Louisiana and serves on the board of directors. Jennifer is the secretary for the South Shreveport Rotary Club, and will be the President-elect fort he 2017-2018 term.
A passionate volunteer, Jennifer works with numerous organizations including Shriner’s Children’s Camp, Run for the Nuns, Oakwood Home for Women’s Annual Banquet, and Christian Services Poor Man’s Supper. She believes that happiness is a choice, not a destination, and that a person’s circumstances do not have to define them indefinitely.